What might seem like harmless employee behavior can actually hurt your company’s productivity and profitability.

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When it comes to protecting your workplace culture, there are certain behaviors that your organization should have zero tolerance for. Otherwise, your company isn’t going to be an enjoyable nor productive place to work. Furthermore, you will likely be unable to attract and retain the best talent — which will likely hurt your organization’s profitability, reputation, and value. Here are some seemingly harmless behaviors that can actually be quite toxic to your workplace culture.

1. Workplace Gossip

Employee gossip might not seem like a big deal, since it tends to happen a lot. Workers like to carry tales about their…

Inclusive brands gain a larger target audience than monolithic brands.

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The most successful brands understand the value of inclusion and diversity when it comes to creating effective marketing messages for their target audience. In fact, more businesses are placing greater focus on diversity in their promotional efforts to appeal to an increasingly diverse consumer market. Here are a few ways to ensure your brand is creating inclusive marketing messages.

Assemble Creative Teams That Reflect Your Target Audience

If you want to effectively promote your products or services to a diverse target market, then your creative teams need to reflect that diversity. It doesn’t matter how open-minded and empathetic your marketing…

As America’s student debt crisis grows larger, calls for cancelling student loans grow louder.

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The topic of student loan forgiveness has been gaining traction in recent years due to the fact that tens of millions of Americans hold a total of well over one trillion dollars in student debt. While forgiving college debt would definitely offer relief to millions of borrowers, as well as provide a boost to the economy, it doesn’t come without some potential downsides as well. Furthermore, there’s a big debate over just how much debt should be forgiven. Here are the biggest pros and cons of student loan forgiveness.

Pro: Instant Relief to Borrowers

Millions of student loan holders struggle…

Good user engagement is important for generating quality leads and conversions.

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If you truly want to measure user engagement, then you have to dive deeper than just counting the number of visitors, likes, and comments you get on your blog or website. Unfortunately, that’s as far as many bloggers and webmasters get — which means they are missing out on valuable insights about their traffic. The purpose of measuring user engagement is to help you better understand how your audience is responding to your content to help you generate quality leads and maximize conversions.

1. Bounce Rate

Your site’s bounce rate can provide you with a good idea of how well…

Earning trust from your target audience will also help you earn more of their business.

Image by by Joseph Mucira from Pixabay

Brand authority represents the amount of trust and respect you have earned from your target market, as well as the degree to which you are viewed as a subject matter expert in your niche. While there are several factors that can influence authority, the most critical aspect is your ability to provide your target audience with information that they find relevant, valuable, and trustworthy. Here are four important ways to establish brand authority.

Establish Your Brand as a Credible Source

Many businesses and internet marketers view their content marketing and SEO strategies as one and the same. However, good content…

Just like any relationship, you will get out of a coaching relationship what you are willing to put into it.

Image by Gerd Altmann from Pixabay (Free Commercial Use)

Are you thinking about hiring a coach to help you reach your personal and/or professional goals? If so, then you want to make sure that you find the right coaching relationship that will satisfy your needs. While no two coaching relationships are the same, here are some tips on how to make it a highly rewarding experience for yourself.

1. Start By Doing Your Homework

People seek out coaching relationships for many reasons. For example, you might want someone to help you get a higher paying job, better manage your work-life balance, or improve a romantic relationship. …

IBR plans don’t always make financial sense for student loan borrowers.

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As tens of millions of Americans hold a record amount of student loans, many seek ways to ease the burden of repaying their debt. That’s why income-based repayment plans have become a popular way for millions of borrowers to repay their loans. Unfortunately, these flexible repayment plans don’t always put borrowers in better financial shape. In short, here are four big downsides to income-based student loan repayment plans.

1) You Student Loans Can Get Bigger

Income-based repayment plans work by capping your student loan payments to a percentage of your discretionary income — either 10 or 15 percent — depending…

April 5, 2021 marks 27 years since the 27-year-old rockstar tragically took his life.

Image by InspiredImages from Pixabay

On April 5, 1994, I was too young to know about Kurt Cobain and Nirvana. However, I discovered Nirvana’s music later when I was in high school during the early 2000s. I can remember riding in the backseat of my older cousin Darin’s Camaro. His brother Jared was with us as well. ‘Smells Like Teen Spirit’ came on the radio. After the song was over, I asked my cousin Jared if that was Nirvana. I was like, “that song is so cool! I especially love the loud bass and drums!” (I was learning to play the bass guitar at the…

Who knew that listening to 90s rock bands could be so soothing?

Image by Bruno /Germany from Pixabay

I love 90s music! In fact, probably close to 90 percent of the music that I listen to is from 90s rock bands. I love the loud power cords, catchy melodies, and the deep (and sometimes not-so-deep) song meanings. I also enjoy the nostalgic walk down memory lane — except the only difference now is that I have replaced my Discman with Spotify playlists.

However, sometimes everything is not Zen (a little pun for all you Bush fans). There are times when I need to get mellow or just chill for a bit. …

If enough people are willing to act on their own, we can build an army to combat climate change.

Image by Gerd Altmann from Pixabay (Free Commercial Use)

While many people are waiting for politicians to get their act together and develop a plan to fight climate change, I’m not quite so sure that we should be putting all of our environmental “eggs” in our federal government’s “basket.” That’s because when it comes to creating bold policies to solve major problems, the United States doesn’t exactly have the best track record:

  • War on Poverty
  • War on Drugs
  • War on Crime (94 Crime Bill)
  • War on Terror

While all of these policies were noble in their intentions to solve their respective problems, I think many people would agree that…

Evan Crosby

Freelance writer and storyteller who enjoys creating engaging, informative content about interesting topics.

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