Content marketing is all about strategy.
After several years of experience as a freelance writer, I can attest that good content marketing is all about having a good strategy.
Typically, it’s strategy that’s missing from content marketing endeavors, as well as one of the main reasons as to why content fails to convert as well as…
It takes a stance.
There’s a lot of content out there in the digital world. However, the content that stands out and goes viral typically follows a specific approach: It takes a stance.
Why does it get noticed and go viral? …
Springfield, Missouri
For the second year in a row, the Birthplace of Route 66 Festival — held in downtown Springfield — has been cancelled.
The decision was made after a recent surge in COVID-19 cases in Springfield and the surrounding area, which has been further compounded by the region’s low vaccination rates…
Parody of “50 Ways to Leave Your Lover” by Paul Simon.
COVID-19 is still spreading very rapidly.
But, the answer is easy if you take it logically.
So, I’d like to help you if you’ll just listen to me:
There must be 50 ways to keep COVID free.
It’s really not my habit to intrude.
But, I’ll say it again at…
The fast-spreading Delta variant is fueling a dramatic rise in cases and hospitalizations across Southwest Missouri.
According to CNN, the U.S. government is sending a COVID-19 rapid response surge team to the city of Springfield, Missouri due to a rapid rise in new cases and hospitalizations. …
You are still stuck in the 90s.
Developing an effective digital marketing strategy to promote your brand is essential to reaching your full audience. However, many business owners approach digital marketing like they are still in the late 90s — using an outdated website and ignoring new digital platforms. Bloggers and website owners must understand that the…
Shop smarter.
In the old days of shopping, frugal shoppers had to either clip coupons from the Sunday paper or wait until their favorite stores had sales to save money. …
Aligning your brand with a social mission.
As more businesses leaders recognize the importance of creating value for their community, they are connecting their brand to social causes that are near and dear to their target market — also known as social marketing. For example, businesses are partnering with nonprofits to raise awareness and money for initiatives…
Control. Alter. Delete.
Having the wrong mindset can make you very miserable. For example, you might feel like everything you do is wrong or that you are just stuck in life. You might even lose interest in doing the things that you used to find enjoyable.
Luckily, you can give…
Here is what you should know before quitting your job.
Millions of burned out employees have happy dreams about how wonderful it would be to quit their job and go into business for themselves. While entrepreneurship can be quite rewarding, it can often be more of a nightmare than a dream for many. …
