Springfield, Missouri

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For the second year in a row, the Birthplace of Route 66 Festival — held in downtown Springfield — has been cancelled.

The decision was made after a recent surge in COVID-19 cases in Springfield and the surrounding area, which has been further compounded by the region’s low vaccination rates and the fast-spreading Delta variant. The festival was scheduled to be held on August 13–14, 2021.

The festival drew around 65,000 visitors in 2019. However, it was expected to draw around 75,000 visitors this year.

Cora Scott, Director of Public Information & Civic Engagement for the City of Springfield and…


Parody of “50 Ways to Leave Your Lover” by Paul Simon.

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COVID-19 is still spreading very rapidly.

But, the answer is easy if you take it logically.

So, I’d like to help you if you’ll just listen to me:

There must be 50 ways to keep COVID free.

It’s really not my habit to intrude.

But, I’ll say it again at the risk of sounding rude:

There must be 50 ways to keep COVID free -

50 ways to keep COVID free!

Go get the vaccine, Jean,

Don’t fly maskless on a plane, Jane,

And wear yours on the bus, Gus,

To keep COVID free!

Avoid touching your face, Grace,

Keep…


The fast-spreading Delta variant is fueling a dramatic rise in cases and hospitalizations across Southwest Missouri.

Image from Scripps National

According to CNN, the U.S. government is sending a COVID-19 rapid response surge team to the city of Springfield, Missouri due to a rapid rise in new cases and hospitalizations. The new Delta variant — which is on track to become the most dominant strain in the world — is especially spreading fast in regions with low vaccination rates.

The recent surge of COVID-19 cases throughout Springfield and the surrounding Ozarks is so high that CoxHealth hospital system has started transferring patients with the virus to other facilities in order to maintain adequate staffing and care. …


You are still stuck in the 90s.

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Developing an effective digital marketing strategy to promote your brand is essential to reaching your full audience. However, many business owners approach digital marketing like they are still in the late 90s — using an outdated website and ignoring new digital platforms. Bloggers and website owners must understand that the growth in mobile technology and social media has changed digital marketing. Therefore, you must invest the time and money into updating your digital marketing strategy if you want to grow your brand.

1. You Only Have a Website

The first sign that you have an outdated digital marketing strategy is…


Shop smarter.

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In the old days of shopping, frugal shoppers had to either clip coupons from the Sunday paper or wait until their favorite stores had sales to save money. However, thanks to intense competition in the retail industry, as well as innovative technology, tech-savvy consumers can now save money nearly anytime they want when shopping at their favorite retailers.

1. Buy Discounted Gift Cards to Shop With

When you shop at your favorite retailers, you don’t have to pay with cash or debit/credit cards. Instead, most retailers have gift cards that can be used to pay for purchases from their stores…


Aligning your brand with a social mission.

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As more businesses leaders recognize the importance of creating value for their community, they are connecting their brand to social causes that are near and dear to their target market — also known as social marketing. For example, businesses are partnering with nonprofits to raise awareness and money for initiatives related to climate change, hunger, literacy, health, and economic opportunities for disadvantaged communities. However, supporting a social cause is about more than getting good PR for your business. …


Control. Alter. Delete.

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Having the wrong mindset can make you very miserable. For example, you might feel like everything you do is wrong or that you are just stuck in life. You might even lose interest in doing the things that you used to find enjoyable.

Luckily, you can give your mindset a “reboot” to change how you view circumstances, your own ability, and the way you think in life.

Control Yourself

You can’t control all of your circumstances in life. Although, you can control how you respond to them. For example, let’s say that your employer downsizes and you…


Here is what you should know before quitting your job.

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Millions of burned out employees have happy dreams about how wonderful it would be to quit their job and go into business for themselves. While entrepreneurship can be quite rewarding, it can often be more of a nightmare than a dream for many. That’s because a lot of aspiring entrepreneurs don’t think about all of the challenges that come from running their own business.

1. You Only Get Paid When the Business Gets Paid

When you work for an organization, you are used to getting a regular paycheck. However, when you work for yourself, you only get paid when a…


That can sink your brand.

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Marketing mistakes can be quite costly. For example, they can severely hurt your promotional efforts when it comes to building brand awareness, growing and engaging your audience, and converting your prospects into customers. Not to mention you will just be wasting your time and money.

Here are the seven most common marketing mistakes that you should avoid.

1. Failing to Understand Your Audience

A good marketing strategy starts with knowing your target market well. That’s because if you don’t know your audience, then you won’t understand how to meet their needs when promoting your brand. …


7 green tips that will save you green.

Photo by Kelly Sikkema on Unsplash

Depending on your household’s energy usage, you can end up spending a lot on your utility bills. In addition to spending more money than you need to, your household is also creating a larger carbon footprint than it needs to. Here are some eco-friendly tips that will help you reduce your energy usage and utility bill.

1. Have a Home Energy Audit

The cost of heating and cooling a home can get expensive (depending on the home’s size and energy source). However, many homes do not use energy-efficient practices — which waste energy — increasing their utilities. That’s why households…

Evan Crosby

Evan Crosby is a freelance writer and researcher who enjoys helping consumers better understand the issues that impact their money, technology, and world.

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